The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally or internationally. This degree programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal and problem solving skills) in addition to the development of specific business knowledge and skills.
Graduates of the Bachelor of Applied Management with an Applied Management major, will critically analyse strategic issues facing organisations, and develop and implement policies and procedures in the areas of operations, management, and financial management. They will employ reflective practices to solve problems both independently and as part of a team, and collect, critically analyse and communicate information effectively. Graduates will be qualified to work in a range of management disciplines in both the public and private sectors, including production management, general management and project/contract management.