The programme focuses on developing skills in general Drawing, Design and Digital Media while offering opportunities for more focused sampling and exploration within Graphic Illustration and Publication Design. This programme prepares students for essential skills and knowledge that can be further developed in Fashion Design, Fine Arts, Graphic Design and Photo Media, which are departments within the Bachelor of Fine Arts programmes at Whitecliffe.
Graduates will gain skills and knowledge to fill junior assistant and/or support roles in arts and/or creative industries. Successful completion of the programme results in the award of the New Zealand Certificate in Digital Media and Design level 4. The programme also provides an opportunity for those not wishing to continue with further formal academic study to explore their artistic skills in a creative environment. Students who enrol in this programme have varying levels of ability, ranging from complete novices to those who have some experience.