The Master of Marketing is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the programme will be prepared for a professional career in the public or private sector. It can also be used as a pathway to doctoral-level study in Marketing.